01

CORPORATE SOCIAL RESPONSIBILITY PROGRAM OF THE YEAR

This includes all corporate social responsibility campaigns, efforts and programs; on a local, national or global scale; and of different duration.

Tip: This category submission can frequently be re-used to support entries in the Most Socially Responsible Company of the Year or Philanthropist of the Year categories. Also, please note that, depending on eligibility, the same entry may be entered into all three CSR Program of the Year categories.

02

MOST INNOVATIVE CORPORATE SOCIAL RESPONSIBILITY PROGRAM OF THE YEAR

This includes all corporate social responsibility campaigns, efforts and programs; on a local, national or global scale; and of different duration. Entries should focus on the program’s innovations.

Tip: This category submission can frequently be re-used to support entries in the Most Socially Responsible Company of the Year or Philanthropist of the Year categories. Also, please note that, depending on eligibility, the same entry may be entered into all three CSR Program of the Year categories.

03

BEST NEW CORPORATE SOCIAL RESPONSIBILITY PROGRAM OF THE YEAR

This includes all corporate social responsibility campaigns, efforts and programs; on a local, national or global scale; and of different duration. Entries should be newly introduced corporate social responsibility programs, not continuations of existing efforts.

Tip: This category submission can frequently be re-used to support entries in the Most Socially Responsible Company of the Year or Philanthropist of the Year categories. Also, please note that, depending on eligibility, the same entry may be entered into all three CSR Program of the Year categories.

04

CRISIS MANAGEMENT PROGRAM OF THE YEAR

With the global spread of COVID-19, every organization’s crisis management has been put to the test. This category includes all crisis management campaigns, efforts and programs; on a local, national or global scale; and of different duration, including but not limited to the current global pandemic.

Tip: This category submission can frequently be re-used to support an entry in the Crisis Management Department or Executive of the Year category. Also, please note that, depending on eligibility, the same entry may be entered into all three Crisis Management Program of the Year categories.

05

MOST INNOVATIVE CRISIS MANAGEMENT PROGRAM OF THE YEAR

With the global spread of COVID-19, every organization’s crisis management has been put to the test. This category includes all crisis management campaigns, efforts and programs; on a local, national or global scale; and of different duration, including but not limited to the current global pandemic. Entries should focus on the program’s innovations.

Tip: This category submission can frequently be re-used to support an entry in the Crisis Management Department or Executive of the Year category. Also, please note that, depending on eligibility, the same entry may be entered into all three Crisis Management Program of the Year categories.

06

BEST NEW CRISIS MANAGEMENT PROGRAM OF THE YEAR

With the global spread of COVID-19, every organization’s crisis management has been put to the test. This category includes all crisis management campaigns, efforts and programs; on a local, national or global scale; and of different duration, including but not limited to the current global pandemic. Entries should be newly introduced crisis management programs, not continuations of existing efforts

Tip: This category submission can frequently be re-used to support an entry in the Crisis Management Department or Executive of the Year category. Also, please note that, depending on eligibility, the same entry may be entered into all three Crisis Management Program of the Year categories.

07

CRISIS RESPONSE OF THE YEAR

With the global spread of COVID-19, every organization’s crisis management has been put to the test. This category includes all forms of crisis response; on a local, national or global scale; and of different duration, including but not limited to the current global pandemic.

Tip: While the focus of this category is more tactical than that of the Program categories, this category submission – or parts thereof – can frequently be re-used in any of the three Crisis Management Program of the Year categories, as well as to support an entry in the Crisis Management Department or Executive of the Year category.

08

ENVIRONMENTAL PROGRAM OF THE YEAR

This includes all environmental campaigns, efforts and programs; on a local, national or global scale; and of different duration.

Tip: This category submission can frequently be re-used to support entries in the Most Environmentally Responsible Company of the Year or Environmentalist of the Year categories. Also, please note that, depending on eligibility, the same entry may be entered into all three Environmental Program of the Year categories.

09

MOST INNOVATIVE ENVIRONMENTAL PROGRAM OF THE YEAR

This includes all environmental campaigns, efforts and programs; on a local, national or global scale; and of different duration. Entries should focus on the program’s innovations.

Tip: This category submission can frequently be re-used to support entries in the Most Environmentally Responsible Company of the Year or Environmentalist of the Year categories. Also, please note that, depending on eligibility, the same entry may be entered into all three Environmental Program of the Year categories.

10

BEST NEW ENVIRONMENTAL PROGRAM OF THE YEAR

This includes all environmental campaigns, efforts and programs; on a local, national or global scale; and of different duration. Entries should be newly introduced environmental programs, not continuations of existing efforts.

Tip: This category submission can frequently be re-used to support entries in the Most Environmentally Responsible Company of the Year or Environmentalist of the Year categories. Also, please note that, depending on eligibility, the same entry may be entered into all three Environmental Program of the Year categories.

11

ADVERTISING CAMPAIGN OF THE YEAR

This includes both online and offline advertising campaigns. Both creativity and uniqueness of the campaigns, as well as the achieved ROI measures, serve as important criteria.

Tip: This category submission can frequently be re-used to support entries in the Advertising or Marketing Agency of the Year or Creative Department or Creative Executive of the Year categories.

12

MARKETING CAMPAIGN OF THE YEAR

This includes all marketing campaigns, both offline and online. Both creativity and uniqueness of the campaigns, as well as the achieved ROI measures, serve as important criteria.

Tip: This category submission can frequently be re-used to support entries in the Advertising or Marketing Agency of the Year or Marketing Department or Marketing Executive of the Year categories.

13

PR CAMPAIGN OF THE YEAR

This includes all communications and public relations campaigns, across offline and online outlets, including but not limited to product launches, company announcements, thought leadership or crisis communications. Please make sure to include indicators of both quality (top outlets) and quantity of coverage, as well as ROI.

Tip: This category submission can frequently be re-used to support entries in the PR Agency of the Year or PR Department or PR Executive of the Year categories.

14

AD OF THE YEAR

This includes any form of advertising, including but not limited to TV commercials, billboards, banner ads or social media ads.

Tip: This category submission can frequently be re-used to support entries in the Advertising or Marketing Agency of the Year or Creative Department or Creative Executive of the Year categories.

15

EVENT OF THE YEAR

This includes events ranging from internal motivation or recognition events through recruitment or product launch events and user/member conferences to conventions and tradeshows. Please make sure to include indicators of success (numbers of attendees, feedback, follow-up, etc.), as appropriate for the particular event being submitted.

16

WEBSITE OF THE YEAR

This includes entire company and organization websites, as well as product-specific sites or sites dedicated to particular campaigns or efforts (e.g. new marketing initiative, charity outreach, recruiting website, etc.).

17

BLOG OF THE YEAR

This includes entire company and organization blogs, as well as product-, cause- or theme-specific blogs.

18

FILM OR VIDEO OF THE YEAR

This includes films and videos ranging from internal or motivation films through PR or sales films to training videos and commercials. Please make sure to include an online link to the film or video material.

Tip: This category submission can frequently be re-used to support entries in the Advertising or Marketing Agency of the Year or Creative Department or Creative Executive of the Year categories.

19

SOCIAL MEDIA USE OF THE YEAR

This includes all social media channels, managed on behalf of a company or organization, or its department or product, as well as any best use of social media. Social media includes but is not limited to Twitter, Facebook, LinkedIn, Pinterest and any other corporate or organizational social media presence. Please focus on both creativity and uniqueness of efforts, as well as measurable results.

Tip: Depending on the type of social media use or channel, this category submission can frequently be re-used to support entries in various department/team or executive categories, ranging from customer service to HR.

20

PODCAST OF THE YEAR

This includes all podcasts, produced on behalf of a company or organization, or its department or product, as well as any best use of podcast. Please focus on both creativity and uniqueness of efforts, as well as measurable results.

Tip: Depending on the type of podcast, this category submission can frequently be re-used to support entries in various department/team or executive categories, ranging from customer service to creative to HR.

21

ANNUAL REPORT OF THE YEAR

This includes both online and print formats of annual reports created by publicly owned companies. Both design and effective presentation of company messages serve as judging criteria. Please make sure to either include an online link to the annual report or a sample file.

22

NEWSLETTER OF THE YEAR

This includes both internal and external newsletters, in both online and print formats. Both design and content serve as judging criteria. Please make sure to either include an online link to the newsletter or a sample file.

Tip: Depending on the type of newsletter, this category submission can frequently be re-used to support entries in various company, department/team or executive categories, ranging from Best Place to Work to corporate social responsibility to sales.